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Tips To Write SEO Friendly Blog Posts
Blogs are excellent for distributing information on a specific topic. The majority of blogs are written in the form of simple articles. A blog could be included with a variety of media forms such as images, videos, and infographics.
Blogs were originally written as comprehensive journals. However, businesses are now using blogs to market their products and services by providing consumers with relevant information.
You can also make money by writing blogs regardless you are only an individual. Your blogs should provide value to your readers, and if they do, you may monetize content in a variety of ways, such as by implementing a subscription model or participating in an affiliate program.
But for that, you need to rank on the SERP (Search Engine Results Page) so that users can discover the content you are offering. Not everyone creates a blog for monetary purposes.
They may be to give access to knowledge materials that otherwise would be difficult to find. People still assume that fooling the Google algorithm is not a big deal.
But Google has evolved over the years tremendously and now capable of combating spam and other Black Hat approaches.
The Black Hat techniques might help in the short run however, the long-term damage is much significant.
In this blog post, we will outline a few important points which will be helpful to all including beginners who have been finding it difficult to write a blog while adhering to quality standards.
Sketch Your Thoughts
Before rushing into the draft a content makes a clear outline of your thoughts. Analyze your audience and what you want to convey to your audience. What is the purpose of your writing and which points do you want to cover to educate your readers. Make a rough sketch of all the points and their answers. Find out the users’ search intent. Search intent is crucial before you share a piece of information. This will help your content to rank faster with accurate keywords.
Frame Your Content Structure
The way presentation matter a lot to retain your audience for a longer period on your web page. So give an accurate structure to the content such as,
- Introduction (What is the all about)
- Body of the content (The information that you want to share)
- Conclusion (summary of the topic)
Always give proper heading and subheadings to your content which help the reader to understand the topic in a better way. Heading and subheading also help the search engines to understand your content. This practice enhances readability and searchability.
Avoid Scraped Content
People are under the assumption that copying content from another site and then combining it with some modification, will get them more traffic and a higher ranking. Googlebot (also known as spider, robot) has a complex algorithm to spot the ones providing no value to the user. Apart from that, it could also result in legal issues on the grounds of copyright infringement. Providing unique content to the user could benefit your search rankings and increased readership.
Mischievous Redirects
Readers sometimes express dissatisfaction with landing on pages that redirect them to a different page from the one they were looking at. To put it another way, a website that provides gaming tips has a link that says “you can read tips for another game”. In reality, it’s a link to a website that offers cosmetic product tips. This is commonly done in order to redirect traffic to another website. Except for those who might be interested in the redirected site by coincidence, every user will be frustrated. However, it is a dishonest tactic that could result in a Google Penalty.
Keyword Stuffing
As the term suggests, it is the inclusion of too many keywords that could be in the form of a list or an outline. This practice has been done to deceive the search engine algorithm to give a higher ranking to the high-volume keywords.
For example, ‘Buy the best toys online in India. This is a good quality toys store. We offer low price toys. Contact us for details on toys.’
You can see, how the word “toys” is used constantly. Despite the fact that it has no significance. As a result, the user experience decreases, and your ranking affects as well.
Prevent Comment Spam
Blogs often provide users with an option to express their view on a particular topic or something relevant through comment boxes. However, often it is misused to spread automated spam or user-generated links having no relevance to the context of the blog. Even though the website might be providing valuable content to its users, the presence of spam on-page could affect the site’s ranking negatively. It’s not to say that comment option shouldn’t be provided as it does invite a meaningful discussion. But you have to ensure that, it casts no negative impression on your readers. You can remove comments manually that are obvious spam and use moderation tools to publish comments only after they are reviewed. But if you fail to manage time, you can use free tools such as the reCAPTCHA service or require an email ID to allow real-time users to comment.
Create Online Presence
On the internet, you can find almost everything you need and the subject matter of your blog could be no exception. You should engage yourself on other similar blogs by participating in the discussion. The ultimate aim should be providing valuable information that would prompt users to visit your site. There are various platforms and forums where you can share your thoughts through meaningful discussions.
Install an SEO Plugin
If you are using the WordPress platform for your blog, then try to install a good SEO plugin that shows the SEO score for your blog post. There will be lots of good Digital Marketing extensions and plugins which will measure your SEO score. As result, you can get good SERP visibility within less time. Do a correct on-page analysis for your post which will help search engines to identify your content and present it to the audience according to the search.
Conclusion
It used to be extremely simple to rank a page in Google by using a few SEO tricks. However, ranking a page is now much more challenging. We still think that “content is king.” As a result, if you bring value to your audience, you will receive more shares, likes, and returning visitors to your site. When writing a blog, keep in mind the crucial blog writing guidelines outlined above. I hope this article will help you in the creation of your first blog.
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