What is SEO & Why SEO is important? [Updated Guide]
WHAT IS SEO?
SEO stands for Search Engine Optimization. Today I am going to share some fantastic SEO tips & why SEO is essential for any website?
In my opinion, I consider SEO is the backbone of Digital Marketing.
First, let me tell you about Search Engine Optimization. So, SEO is the process of making your website visible through the different search engines.
We can say it is a process to enhance the quality of the concerned websites.
As your website quality increases, the chances of being on the top of SERP is high.
A good SEO process or technique can lead a website to be the 1st page of Search Engine Result Page.
SEO can help a website visible on the SERP for a more extended period. So, if you have a website for your business or blog, then SEO can help your website to become a “giant” of your industry in this digital era.
The SEO process is organic. Especially we can say its free.
FACTORS THAT AFFECT SEO
Though SEO is free, some factors can affect SEO, and we have to optimize all these factors to enhance the website’s potential.
Some guidelines can help your website to grow better.
Generally, we can say that the website should be optimized according to the search engines algorithms
These optimizations will help you achieve the 1st page of SERP.
Below are some factors which should be optimized in terms of SEO ranking:
SEO friendly domain/website
Security of the website
Genuine & relevant content
Social media presence
WHY IS SEO IMPORTANT?
#1. SEO “THE ULTIMATE NAME OF TRAFFIC”
You all might be knowing this. There is a saying that “Fast Impression Is The Last Impression.” The way you represent yourself before others, that puts an impact on them.
They start thinking in terms of your behavior, talking style, appearance. Similarly, in this case, also you present your website before the web world.
It should be structured in such a way that when someone visits your website, it should leave an impression.
You should have appealing features with your website so that they revisit your site. SEO plays the role here and is the golden technique that helps your website exists for a more extended period.
The more your website appears, the more is the chance of being clicked. These days customers buy a product or service after doing a lot of research. Here you can ask a question to yourself that why people will buy my product and services? The answer to this question is trust, and SEO can help you with this. Website Traffic increases your chances of getting more prospects and leads.
To increase more relevant visitors, you have to follow a few SEO techniques, which will give you a better result.
It can be worked out with the help of SEO. Undoubtedly, it takes time for Google to crawl and for us to optimize the entire website.
Here a question arises, Why will Google crawl my website as there are so many websites listed in Google. The answer is “content.” If your site has the fresh & genuine content that relevant to your business, then definitely Google crawler will crawl your website.
If your website has everything which can satisfy your audience, then definitely, you can build trust and credibility for your customer.
As the audience starts liking your content, they start searching for your product & services. Hence, Google crawler will know that people are visiting this particular website means this website is serving the audience requirement; people trust this website, and automatically, Google will help your website to be on the top.
“If people trust the website, Google will trust the website.”
Branding is such a valuable thing. Once you create, it will last for long.
Branding is nothing but the popularity of your product and services. If your brand value increases, you will get recognition for the product.
Branding is something that makes the customer rely upon you easily. It is not easy to create a brand name. It takes time and effort. If I say in terms of a search engine, then it’s only to be placed on the first page of SERP.
You can achieve it only with SEO. 90% of people do not prefer to visit the 2nd page of Google. Even they do not have enough time to visit the other pages. Hence, branding comes into existence.
You can take an example of yourself. Do you visit the 2nd page of google? No, you hardly visit the 2nd page. So creating a brand is much more critical for any business. SEO branding is cost-effective when compared with other paid branding.
Branding is directly proportional to traffic. A good SEO strategy will help you to make a good brand.
#4. AN ORGANIC OR FREE METHOD OF MARKETING
Generally, SEO is organic, where we don’t have to invest any money. This money will be very negligible in terms of the ROI that you will get by SEO.
I can not assure you that from the beginning, you will get a high ROI for your business. But eventually, you can see the results of SEO.
SEO gives you an edge against your competitors. Gradually you will get high organic traffic to your website.
Once you get the organic traffic that will be beneficial for your business as well as your website. You can see the metric of your success by SEO.