While social media marketing may appear to be the wave of the future, email marketing is a tried and effective method. So, if both channels are sticking around, which one should you be prioritising?
Here, we’ll have a look at the details of email marketing and social media marketing and “Which one is better?”
We have both advantages and disadvantages of social media marketing and email marketing. We’ll also have tips for focusing on elements such as audience size, audience targeting, etc.
Is Your Audience on Email or Social Media?
Chances are both. Worldwide, there are 3.9 billion email users and 3.8 billion social media users.
Table of Contents
Advantages of Social Media Marketing
Social media is an excellent opportunity for you to grow your business.
1. You reach large audiences
Social media platforms are used by millions of individuals. Platforms like Facebook and Instagram help your business to connect with a big number of people.
2. You have a direct line of communication with your target audience
Social media has an advantage when it comes to forming a relationship with your audience. You’re able to post multiple times in a day as long as your content is compelling and your followers like to engage with it.
This social media advantage serves your business in many different ways:
You get to know them better
You provide better customer service
You gain valuable insight into your customers
You can see how your intended audience evaluates your business.
3. You drive traffic to your website
You can upload content with a link to your website on most social networking platforms. This directs the audience to your site, where they can learn more about your business.
More visitors to your site will support your other marketing efforts by bringing more relevant traffic to your page.
4. Increased Brand Awareness
One of the most effective digital marketing tactics is social media. You expose your brand to potential customers when you connect with them. The possibility to post free organic content allows you to create brand recognition with your audience over time.
Social media allows you to share, it also aids in the development of your brand. On these platforms, you can share, retweet, and re-pin information. This implies, your followers can share your content with their family and friends which allows your brand to reach a wider audience.
Disadvantages of Social Media Marketing
1. You can receive negative feedback
People use social media to share both positive and negative content.
This negative feedback comes in different forms. On Facebook, someone can leave a negative review on your page and share their negative experience.
On Twitter, users can tag a company in their posts and share their negative experiences.
Having a lot of negative feedback will damage your marketing efforts in the future. Whenever you receive any negative feedback on social media, respond to it. Don’t ignore people’s complaints.
2. When you include in the cost of social management tools and paid advertising, it may get pricey
3. The number of users on a platform can be deceiving
4. You must wait for the results
Advantages of Email Marketing
Brands may use email marketing to convert leads into customers by nurturing relationships more directly.
1. You can segment your consumer lists and remarket to customers
With email marketing, you can personalize messages. You may also categorize your marketing list so that your clients only receive messages from you that are relevant to them, which will increase their interaction with you.
2. You can conduct A/B testing to determine which type of messaging is most effective
You can analyze the open and click-through rates by splitting your database into two lists and sending each group a different message. This will allow you to see which messages resonate with your clients the most.
Using email platforms makes the whole campaign trackable,from how many emails were opened and each link click, through to who opened an email and who didn’t. As a result, email marketing tracking is efficient and easy.
4. You can’t beat the ROI of email marketing
Email marketing continues to provide organizations with a staggeringly high return on investment year after year.
The average return on investment (ROI) for email marketing is more than 4 times higher than other marketing formats including social media, direct mail, and paid search. That implies you may expect to get $44 back for every $1 you spend.
Disadvantages of Email Marketing
If your messages are not targeted to the right people, the recipient may delete your email or unsubscribe. You must ensure that your email marketing complies with privacy and data security regulations, as well as that it is correctly targeted at those who wish to receive it.
2. Design issues
Different screen sizes and other design elements can have an impact on how your email appears on a device. Be sure you must test your emails on various devices to check that all content is visible.
3. Keeping customers engaged
I’m sure we all have experienced that annoyance after receiving emails from a company or brand. This happens because the content may not be relevant to us. Send emails at inopportune times and with relevant and entertaining information to avoid this occurring to your database. The better you segment your database, the customer will get more relevant messages.
Advantage of using Email Marketing and Social Media Marketing together
1. Find New Customers Using Your Email List
2. Retarget Your Customers
3. Use Email to Build Your Social Media Followers
4. To build your email list, use social media.
5. Use Social Media to Find Your Ideal Customers
6. Use Social Media Influencers to Grow Your Email Subscribers
Which one is better?
Both. Alone, email marketing and social media are two of the most powerful digital marketing channels.
If you have to choose between email and social marketing, then make your choice based on your brand’s goals.
When your goal is to increase your reach and engagement, social media marketing is the way to go.
Email marketing is better at driving sales.
In the end, both email marketing and social media marketing should be included in your marketing strategy. Prioritize your email communications if customers prefer to communicate with you via email. If customers prefer to communicate with you via social media, make sure your accounts are clean, up to date, and you respond to them quickly.You don’t have to pick between the two; instead, learn to combine them to help your business flourish.